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Crisis And Risk Communications
Crisis And Risk Communications
Crisis communications is a serious business, particularly for those organizations and individuals who face relentless propaganda attacks from some of the nation’s most well funded and politically connected corners. If you’re in a business that is the target of these campaigns - like reproductive health care, LGBT service and advocacy, civil rights - then you probably ought to think about crisis communications planning.
Most crisis communications situations can be predicted, based on known information about the business environment. Preparing for a crisis is called “communications risk management”. We can help you prepare and implement a communications plan to manage tough communications challenges on the horizon. When a crisis occurs, the faster you have a communications plan in place, the more effective you’ll be in communicating both internally and externally. It is always more successful, cheaper, and less time consuming to prevent a media crisis than manage the aftermath of one.
In some cases a crisis cannot be predicted. Camino can help you with rapid and effective response to an unfolding crisis. Camino President Elizabeth Toledo has managed some of the nation’s most controversial subjects, including abortion, emergency contraception, LGBT rights, sexual harassment, and more. Ms. Toledo holds a Certificate of Completion from the Harvard School of Public Health on “Effective Risk Communication Theory“.
Manage the Media Environment
Coming Soon
Create Diversity
Reaching diverse audiences is a powerful tool - and that means having communications strategies that reject the one-size-fits-all model. Three simple steps are employed to help you reach the right audiences:
1. Research: We help you understand who you are trying to reach. We leave pre-conceived ideas about your audiences behind and use a data-driven approach to fully embracing the needs and motivations of diverse audiences.
2. Establishing a Roadmap: We’ll look at your particular needs and find the best way to match those needs to the right audience.
3. Making it Happen: Camino will help you identify and implement strategies to achieve your goals.
Achieving diversity goals generally goes much further than media strategies. Let Camino help you understand the right multimedia strategies for diverse audiences, and create the most effective partnerships to meet your goals.
Coordinated Strategies
Amoeba: An animal with only one cell - commonly refers to something with an indefinite, changeable shape. The name derives from the Greek “amoibe”, meaning change - early naturalists named the Amoeba after a Greek god who could change his shape.
The Amoeba represents a proven strategy for small and mid-size efforts to accomplish the complex goal of integrated communications without major investments in communications infrastructure. Amoebas are flexible, can live for hours, days, weeks, or months. They easily form and transform, but always keep a strand of their original DNA so that communication is not about a series of new projects but rather about the evolution of a storyline.
The Amoeba strategy is about creating a single, strong message from an organization about its activities and values by integrating the expertise of its various employees and leaders. This is created not by establishing rigid structures and hierarchies, but rather by working across them.
For more information on Camino’s Amoeba Strategy®, click here.
Media Basics
There are a few basic principles of media advocacy:
* Identify your media goals
* Do your research, understand the landscape
* Create the framework for the public to understand your issues
* Be honest, accurate, and trustworthy
* Create compelling messages
* Deliver messages with compelling spokespersons
* Integrate visuals and multimedia strategies
We can help you with media campaigns, media training, and media analysis. We can also work with your staff to build in-house capacity for ongoing media work.
Creating the right media landscape ideally begins in the earliest stages of a campaign. It is infinitely easier to create a brand reputation than to change one. If you’re just beginning a media effort, we’ll help map out the right strategy. If you’re already established and need help reaching your goals, we can evaluate the environment you’re working in and partner with you to reach new goals.
Training and Presentations
Camino provides training in media advocacy, messaging, and the use of new media technologies.
Understanding the resources available to communications staff - whether that be media databases or search tools - will significantly increase the capacity of nonprofits to impact the public dialog.
We also help clients understand how to reach diverse audiences through ethnic media and other new media strategies.
Camino provides speechmaking and speechwriting training that is tailored to individual styles and audience needs.
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