Roe v Palin

Katie Couric, Tina Fey and youtube are experiencing a windfall from Sarah Palin’s candidacy. It’s the best television season since West Wing folded shop. I posted Couric’s interview with Palin & Biden on Roe v Wade below in case you haven’t caught it.

PR Week is encouraging more corporations to develop a YouTube strategy, despite the fact that the most popular youtube videos are not ones that typically attract general audience consumers. Comedian Judson Laipply is the second highest ranked youtube superstar, generating around 100 million views for his video, “Evolution of Dance” . Typical viewer comments are far from intellectual, like “that was freaking AWESOME!.” A laughing baby in a high chair ranks number ten with 62 million views.

Many more people will tune in to the laughing baby than will watch Katie Couric grill Sarah Palin. But YouTube remains an important publicity vehicle for all types of organizations and corporations. A recent study shows that 25% of YouTube households have an income in excess of $100,000. The 35-54 year old crowd dominates the audience share at 44%.

Here’s the Couric interview:

Couric interviews Palin on Roe v Wade